First two premises must. The first concerns the post title: barnacles. The barnacles are crustaceans that attach themselves to boat hulls, but annoyingly, in this context are considered in the sense that marketing assigned to this term. From the perspective of trade barnacles are in fact those consumers who prowl the supermarkets with the leaflets of the offers at hand and only buy those products that are sold below cost or even better deals. For the operators of supermarkets and traders in general, are deleterious included are a source of loss rather than a resource, like their namesakes in the animal kingdom are for sailors and boats.
The second assumption about my attitude towards marketing in general. I hate everything that is marketing. I hate the sales, discounts and different prices. As far as I'm concerned, a better world in the call centers that deal with telemarketing do not exist or WOULD BE than in the group of sensitive targets of international terrorism.
am of the opinion that if a store sells an item on sale at 70% of the original price is because someone else, not under the firm has paid the same article, a 15% percent more than the price that the seller could have applied if he had ever sold for the same price, guaranteeing the same income.
Also the idea that if each of us, when telephoned by someone (usually 95% are the operators of fixed and mobile) that wants to sell us something we do not need, maybe put him on hold for fifteen minutes and maybe some music making him feel silly (eg I do feel "my heart" Wilma Goich and Leslie Phillips) as they do " their "call us when the call center customer service duty to report anything wrong, well, then the telemarketing no longer exist to the great relief of us all.
All this to say that I consider to be a person that has nothing to do with barnacles. Especially as the aisles of the supermarket normally I avoid like the plague promotional offers. This is because generally special offer products are offered in packages for the community and are usually about to expire to expire and I can also long-life milk ...
And then if something costs more, maybe also because it is good at least I hope ...
Here though it is not basically a barnacle, in my crusade against the marketing, I would rather take appropriate behavior by barnacles because they are the toughest against the supermarkets.
We live in a time when the world of commerce, now in the hands of multinationals are beginning to capitalize on the opportunity provided by new technologies, to study our behavior as consumers. That is the big shops are beginning to associate our receipt (which is what we buy: our shopping list, to our profile). The first could be only for purchases made on the internet where you are forced to subscribe to e-commerce and pay by credit card. All of which leaves a trace electronically.
The same thing happens now when we move from the electronic world to the real world. Raise your hand if you do not have the loyalty card of its supermarkets to. I personally have that di PAM. E così al prezzo di qualche euro di sconto al mese i grandi supermercati si comprano la possibilità di associare il nostro scontrino al nostro profilo. Nel mio caso la cosa avviene anche con la catena tedesca Metro.
Non so se ci avete mai ragionato su, ma dalla nostra lista della spesa si possono ricavare un sacco di notizie interessanti. Se sono single oppure se convivo (un maschio single per esempio comprerà prodotti per la barba ma mai assorbenti), se sono a dieta (in questo caso nel mio scontrino ci saranno prodotti ipocalorici e dietetici), quale è il mio budget mensile medio riservato alla spesa, se compro sempre le stesse marche o se vario, ecc. Da questi dati opportuni software tracciano my consumer profile and I offer special discounts and custom. For example, WFP at the end of spending my print along with their receipt of vouchers to be used for the subsequent expenditure and Metro sends me by mail a booklet of discounts on specific products.
all bids are generally aimed at consumers to spend more money or at least for your money to increase the income of the trader. Tenders in fact make me want to buy unnecessary products or move a greater amount or the purchase of a product from brand to brand that usually purchase for which the higher the profit margins of the trader. From my experience I have noticed that generally good discounts are limited to those entities that buy products while they are still significant for those products that never buy.
Needless to say, inter alia, that by my behavior at the supermarket can be seen if they feared a barnacle. If you do not keep out potendomi still physically opposed the supermarket come in every lawful way. Will now be deleted from mailing lists bearing the latter deals or discounts will be limited to a minimum on the nose or on vintage champagne.
How can you defend that? The first method is to opt never to loyalty cards, not to register in promotional campaigns and discount cards. Personally I do not think that clinging to the defensive positions to the bitter end of their privacy to be the best option. I think it is a bit 'a battle against the windmills and also a hypothetical budget to be more negative than positive aspects of your personal information on alienation.
The second method is to fight the big business with its own weapons. Council not to be limited to a single loyalty card, but to create at least one other maybe your avatar using your work address and the identity of a friend. If you are married and have children, with a weave loyalty can go shopping "generalist", with the other expenses that may do that cause the system to think that you are male and single women but also similar and single. When the system will be labeled as single male and will offer significant discounts for nappies, assuming that they will buy it then and only then the barnacle that you all will come out and will kick off the roundup below. And then to a new avatar ...
Balani, to the rescue!
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